5 Secret Tips to Effective Pay Per Click Advertising.

by: Jan Peterson

Yes, pay per click advertising will cost you but if you do it right, it should make you money. If you are running pay per click advertising campaign and more money is going out than coming in, something is not right. Here are 5 steps to targeting the right keywords and minimizing costs. Are your keywords too broad ? Let's just say you have developed an amazing diet drink that is safe, effective, tasty and will guarantee that people will lose 15 lbs in 30 days. You know you have a product that is a winner and are excited about marketing it on the World Wide Web. However, you are relatively new to the Web and pick keywords that are too general and expensive like 'dieting' or 'weight loss'. Not only are you perhaps disappointed by your PPC advertising results but it will likely be draining your bank account. This is why niche keywords are so important. Look at bidding on keywords such as 'weight loss supplement' or 'weight loss drink'. Go to Overture or Word Tracker and find keywords that are more niche oriented and not so competitive. Is your ad dull or attention getting ? It is worthwhile to spend some time learning about effective copy writing. It could be the difference between mediocrity and success. You want to know how to get someone's attention. Unfortunately saying "I have the best diet drink on the planet" doesn't work. You have to motivate and inspire people to take their time to look at what you have to offer. And, in pay per click advertising you have to do it in very few words. This can be a challenge. Learn the words that sell or attract or grab someone's attention like "Must see", "Quick results", "New ", "The truth ", "Groundbreaking ", "Instant " Double Check your URL ! Sounds like a no-brainer but many times people either misspell their URL or send someone to their home page instead of the page that directly relates to their question. In other words, you may have a website that is dedicated to weight loss but in your pay per click advertising, you want to direct them specifically to your diet drink. So, you would want your URL to read http://www.myweightlosssite.com/dietdrink.html. There is nothing more frustrating to the website visitor than having to go hunting for the information. Your job is to make it easy to find and informative. If they have to look long, they will leave. These are dollars lost to you. What is your competition doing ? It is likely that your competitors who have a high PR (page rank) and continue to advertise, are doing something right. Learn from those who are successful. While the differences may seem subtle to you, in the World of PPC advertising a word or sentence can discourage or invite a potential website visitor. What should my title be for my PPC ad ? Plain and simple use the keyword that is being searched on. Don't get fancy or creative here. If someone is looking for diet drink then your ad title is 'diet drink'. Give the website visitor what they want. The bidding war is on. Try your best not to get caught in the bidding war game. There are plenty of ways to drive traffic to your site without spending a fortune. General keywords will always have high prices like 'dieting'. Don't fall for the trap. Most refined keywords will have lower priced bids but are excellent because they will target your traffic. A Website visitor may only be looking for diet recipes and dislike diet drinks. They are not your customer. Same for the website visitor who may want to tone-up while they are dieting. The more specific you can target your market, the better you will do. Two other tips: If all the bids are around 25 cents and the lead bid is at $5.00, you know someone is trying to own the number 1 position. If you want to have fun bid $4.99 and they will get nailed $5.00 for every click and you will only pay 26 cents if they click on your ad. Warning though: if you want to play this game, keep an eye out so they don't drop their bid. I sometimes do this as a temporary measure to bring someone back to fair playing grounds. Secondly, keep any eye on all of your bids. People do change what they are willing to bid on any given keyword or search term. I do an overview every few days. The test results are back. One last key to good pay per click advertising is testing your ads. You can set up two different campaigns and rotate them for the same period of time. What you might learn could surprise you and benefit your bank account! About the author: Jan Peterson founder of http://www.goldstarreview.com researches and reviews business opportunities Over 400 FREE reports available. Successful e-book with reprint rights also available.

Web Site Promotion: Give Your Online Promotion An Instant Boost.

by: Ken Leonard Jr

Promoting a web site the right way means using a multi-layered system. If you are expecting big sales from a one or two method web site promotion plan, you are in for a rude awakening... Most useful promotion methods take some time to really kick-in. For a sudden surge of traffic to your web site, think about adding some well-placed targeted advertising into the mix. Any web site, including yours, will require continuous testing. From the headlines to your sales letter, and right down to the price you are charging, you have to apply three very important ideas: 1) Test 2) Test again 3) Repeat To get your testing into gear, it helps to start a Pay Per Click ad campaign or buy some targeted ezine ads. Within a week, you can have some serious targeted traffic so you can get an idea of what's working and what's not. Google AdWords is a good place to learn the Pay Per Click game. If you can get the hang of AdWords, you can get some good traffic fast. You are going to pay for each visitor you get, but your other free and low-cost promotion methods will help to balance your spending. Adwords advertisers get to use built-in ad click and sales/lead conversion tools at no extra cost. This makes it easier to put the testing formula above into action. If you want to speed up the AdWords learning curve, which can be very frustrating and expensive, you really should check out this helpful resource... http://adwords.kljonline.com This best- selling resource will save you tons of money otherwise wasted on trial and error when you don't know what you are doing, besides saving you months of learning time. Another way to get fast traffic to your web site is to buy top sponsor or solo ads in related email and online newsletters. There are services available that will place an ad for you in many different quality ezines at once. The ad is seen by your target customers, so you get quality traffic as long as your ad copy pulls. Quality traffic is more likely to translate into leads and sales than poor quality traffic. Buying Pay Per Click and ezine advertising can help you make up for a slow start with your web site promotions. Your free and low-cost promotion methods will give great results over time. A good mix of free promotion traffic and paid advertising traffic will give your product or service the online exposure it deserves! About the author: Internet Home Business Coaching Get advice YOU CAN USE to help you make a living online from home. Really serious? Then see what others are saying here... http://KenLeonardJr.com

The Click Fraud Problem & how to eliminate it.

by: Christos Varsamis

Click fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns. What is click fraud ? Click fraud is the deliberate clicks to PPC search engine ads for completely other reasons than expressing interest for buying the related products or services. Overture defines click fraud as clicks arising for reasons other than the good-faith intention of an Internet user to visit a web site to purchase goods or services or to obtain information. Google defines click fraud, or invalid clicks, as any method used to artificially and/or maliciously generate clicks or page impressions. In simple words, Click fraud means that someone is cheating you and that you pay too much for your pay per click campaigns. Who is doing that ? Three main groups click on pay per click ads, without real interest in the offered goods: People who joined Google AdSense or other per click affiliate programs click on the ads on their own web site to make a little income. Often, these people cooperate with other webmasters to click on each other's ads. Some unethical companies click on the pay per click ads of competitors to drive up their advertising costs. Companies (often in India, Russia and China) hire people who are paid to click on ads. Google and other search networks provide refunds to advertisers when click fraud has been discovered. Google and Overture employ "fraud squads", or teams of people dedicated to fighting click schemes. But at least two marketing executives say such countermeasures are missing fraudulent clicks that are responsible for between 5 percent and 20 percent of advertising fees paid to all search networks. This is a huge problem. There is no "pay per click" Company denying that click fraud exists. Web analytics companies estimates that the 50% of all click activity is fraudulent. This means that your pay per click marketing activities are half effective as they could be because of click fraud. Overture spokeswoman Jennifer Stephens refutes that estimate, saying that the numbers likely represent acts of fraud that are ultimately caught. She added that Overture filters most fraudulent clicks with the best antifraud system in the industry, which combines technology and human analysis. Most advertisers are aware of the click-fraud issue but have not delved into it because of the technical complexities involved. Others are concerned that they could jeopardize their relationships with the powerful search networks if they complain too loudly. One of the best ways to eliminate click fraud is using anti click fraud services such as ppctrax (www.ppctrax.com). They provide services like the below: IP address capture. IP address geographic Location. User Agent (browser, bot etc.) See exactly what keywords are generating your clicks Date and Time stamp System detects sudden click spikes from one or more IP addresses Real-time email alerts at 80% and 100% of your account's transaction utilization IP address history - alert you to prior offenders Another similar service is "who is clicking who". http://www.whosclickingwho.com Other ways is the click fraud capture software like Click Auditor: http://www.keywordmax.com/click_auditor.html About the author: Christos Varsamis is an internet marketing consultant. He is the creator and publisher of http://www.settinglifegoals.com & http://www.internetmarketingsuccesstips.com.